Find your audience online, and join the conversation without breaking the rules.
Spread the Word is a community marketing assistant for product teams of any size, and a perfect fit for new products and lean teams. Your own AI agent finds your audience and drafts posts in your voice, segmented email campaigns follow up with the people and companies you want to reach, and nothing goes out until you approve it.
From finding your audience to answering the replies.
Spread the Word finds the places your audience talks, prepares posts in each persona’s voice for you to approve, publishes them at a pace each community accepts and keeps track of what comes back. These screenshots show a made-up product, Rotabird, getting ready for its launch.
Dashboard
Your launch, at a glance.
See what’s waiting for you, what’s ready to post and which conversations need an answer, alongside what your agents are working on right now.
Places
Find the communities where your audience talks.
Your agent finds subreddits, forums, Q&A sites and launch directories, scores each one for fit and summarises its rules on self-promotion, so you know where you’re welcome before you say a word.
Fit scores with the reasoning behind them
Each place’s rules on self-promotion, summarised as badges
Review
Every draft waits for you.
Replies, questions, articles and launch posts are written in each persona’s voice from the facts in your brief. Edit inline, approve, decline with a reason or snooze; nothing is posted until you say so.
Checked for disclosure, links, pacing, duplicates and each place’s rules
The agent explains why it suggested each draft, and what the risks are
Launch directories
A launch kit for every directory.
Choose launch directories from a catalogue of 12, including Uneed, DevHunt and BetaList, and your agent prepares a kit for each: listing copy, tagline, FAQ answers, gallery captions, a launch-day maker comment and a checklist of the directory’s current requirements.
Launch offers
Offers for early adopters, within your limits.
Set the commercial limits, and your agent researches launch and feedback offers with their sources, risks and a suggested experiment. You approve each one and set it up; drafts only use offers that are active and in scope.
Schedule
Launch day, on time.
Approved items are scheduled at the time you choose, within each account’s pacing. Platforms with an API publish themselves; for Product Hunt, Show HN and directories you get the text, a checklist and the page to open.
Minimum gaps, daily and weekly caps and quiet hours for each persona
Guided posting wherever a platform has no API
Conversations
Keep track of every reply.
Replies to everything you publish are tracked and sorted. Negative or urgent ones are flagged straight away, with your agent’s advice on how to respond.
Follow-ups
The right answer, even to criticism.
Your agent drafts the follow-up, whether it’s a thank-you, an answer to a product question or a reply to a complaint, and checks it like any other draft before it reaches you.
Analytics
See which places and personas work.
Replies, points, clicks and removals for everything you publish, by place, persona and format. Tracked links with UTM tags show which conversations bring visitors.
Email campaigns
Then follow up by email, with exactly the right people.
Campaigns reach the people who signed up in your product and the companies Direct marketing finds for you, cut into segments, approved by you and tracked from delivery to click. Here is Rotabird again, a few weeks after its launch.
Campaigns
Every campaign, from draft to sent.
Editors draft and an owner or admin approves the exact message; any change afterwards sends it back to draft. Schedule a campaign, pause it if you need to, and see at a glance what was delivered and clicked.
Segments
Audiences made of the people who matter.
Combine people who signed up in your product with company contacts found by Direct marketing, then narrow them by region, industry, company type, mailbox, where they signed up and when, or how they engaged with earlier campaigns. The count updates as you go, with who is left out and why.
Unsubscribes, bounces, complaints and opt-outs are always left out
Contacts without consent are only emailed at incorporated companies, as UK rules require
A frequency cap, so nobody hears from you too often
Direct marketing
Lists of UK companies, kept up to date.
Build lists of UK companies from Companies House by industry, with the people listed against each one. Your agent finds their websites, published contact details are read from them, and every company is placed by region, county and city, ready to cut into segments and reach by email.
Every value records where it came from, when and how
Opt-outs are removed at once and never added back
Lists refresh on a schedule as companies change
Email editor
Emails that look like your brand.
Build emails from sections, columns, images and buttons, with the logo and colours from your brand kit. Merge fields fill in each recipient’s details, you can preview on desktop and mobile and send yourself a test, and every save is a version, so what was approved is what is sent.
A footer with your address, why the email was sent and an unsubscribe link, always included
One-click unsubscribe in every email
A/B tests
Test it before everyone gets it.
Send two to five variants, with their own subject, content or send time, to random slices of an audience. See each one’s chance of being the best, then send the winner to everyone else.
Tracking
See what was delivered, and what was clicked.
Deliveries, bounces, clicks, unsubscribes and complaints for every campaign, by day and by link, with UTM tags on every link so your own analytics see the visits. There are no tracking pixels, and the pages you link to never learn who a recipient is.
A campaign pauses itself if bounces or complaints run high
Compare campaigns across projects, or download the results
Personalised lines
A line written for each company.
Your agents write one line per recipient from the company details you already hold: its name, industry and city. Approve, edit or reject them in bulk; anyone without an approved line gets the fallback text. Your agents can also draft whole campaigns and summarise how they did.
Your agents
Your own AI does the thinking.
Research, drafting, personalised lines and results summaries run on Claude Code, Codex or OpenCode on your team’s computers, with your own subscription or a model you host yourself. Share agents across the workspace and pair each computer once; every job is end-to-end encrypted.
Product launches
Built for launch day, and the weeks either side of it.
A launch is when your audience is most likely to notice you, and when it is easiest to break a community’s rules by accident, whether it is a brand new product or a big release for one people already use. Spread the Word prepares the work beforehand, keeps launch day on schedule and stays with the conversation afterwards.
Before the launch
Your agent finds the communities where your audience talks and summarises each one’s rules on self-promotion. Pick launch directories from the catalogue to get a launch kit for each, and ask for early-adopter offers within limits you set.
On launch day
Approved posts go out at the time you choose. Platforms with an API publish on time; for Product Hunt, Show HN and directories you get the text, a checklist and the page to open. Tracked links show which places send visitors.
After the launch
Replies are tracked, negative or urgent ones are flagged straight away, and your agent drafts the follow-ups. Then follow up by email with the people who signed up, and keep turning up in the threads where people ask about your category.
Email campaigns
Email that reaches the right people, and shows what worked.
Segmented audiences
Combine product sign-ups and company contacts, then narrow them by place, industry, sign-up source or engagement, with a live count of who they reach.
Your own sending domain
Send from your own domain, set up with the DNS records shown for you and warmed up gradually, so your first campaigns land in the inbox.
A/B tests
Try two to five subject lines, versions or send times on slices of an audience, then send the winner to the rest.
Tracked to the click
Deliveries, bounces, clicks, unsubscribes and complaints by day and by link, with UTM tags on every link and no tracking pixels.
The rules, built in
One-click unsubscribe, a footer that can’t be removed, a frequency cap, and nobody who has unsubscribed, bounced or complained is ever emailed again.
Sign-ups from your product
Your product adds subscribers through an API, with the consent they gave, and confirms their address first when you want it to.
Features
Marketing that people welcome.
Your own AI agent
Posts, emails and personalised lines are drafted by Claude Code, Codex or OpenCode on your team’s computers, with your own subscription or a model you host yourself. Our servers run no AI models, and agent work costs no credits.
Disclosure by default
Every persona discloses your affiliation unless you change it, and drafts are checked against each place’s rules before anything is posted.
Paced per account
A minimum gap between posts, daily and weekly caps, quiet hours and a limit on promotional posts, set for each persona.
One voice per thread
No voting, boosting or sock puppets, and only one of your personas ever joins a thread.
Know what works
Tracked links with UTM tags show which places, personas and campaigns bring visitors, alongside replies, points and clicks.
Sandbox first
Every workspace starts in sandbox mode, so you can try the whole flow, posts and emails, before anything reaches a real platform or inbox.
Autopilot, if you want it
Off by default. Switch it on for low-risk replies such as thank-yous, with an undo window. Everything else still waits for you.
For teams of any size
Invite colleagues as owners, admins, editors or viewers: editors draft, owners and admins approve. Share your agents across the workspace.
Questions
Good to know.
Does Spread the Word post or email without my approval?
No. Every draft waits for your approval, and an owner or admin approves the exact message of every email campaign; any change afterwards sends it back to draft. The only exception is autopilot for posts, which is off by default and, when you switch it on for a project, covers only low-risk kinds such as thank-you replies, with an undo window.
Is it only for new products and small teams?
No. It works for teams of any size, from a founder on their own to a marketing team with several people drafting and approving, and for established products as well as new ones. It is at its best for new products and lean teams, where finding the first users matters most and there is nobody else to do it.
Which AI does it use?
Your own Claude Code, Codex or OpenCode, run on your team’s computers, with any model it supports. OpenCode also runs models you host yourself. Spread the Word’s servers do not call any AI models, so your own subscription or hardware pays for the thinking.
Do I have to connect my social accounts?
No. Without them, Spread the Word gives you the text and a checklist, you post it yourself, and you paste the link so replies can be tracked. Connecting an account lets it publish through the platform’s official API where there is one. Credentials are encrypted and only decrypted at the moment of publishing.
Is it allowed on Reddit and Hacker News?
Spread the Word is designed to follow community rules: it discloses your affiliation, paces posting, and warns when a place restricts self-promotion. It can’t guarantee a community will welcome a post, so read each place’s rules. Hacker News is always posted by you.
Who can I send email campaigns to?
People who signed up in your product, with the consent they gave, and company contacts found by Direct marketing. Contacts who haven’t given consent are only emailed at incorporated companies, as UK rules require, and anyone who has unsubscribed, bounced or complained is always left out. You still need a lawful basis for each campaign. New workspaces send to their own test addresses first, until live sending is switched on with you.
What does it cost?
Every account gets 1,000 free credits a month with no card needed. Credits are used when a post is published or checked for replies, and you can top up when you need more. Agent work and sandbox mode are free. Current prices are on the Spread the Word website.
Be useful where your audience already is.
The people who need your product are already asking about it in subreddits, forums and Q&A sites. Spread the Word helps you find those conversations and answer them well, in your own voice and within each community’s rules, so you build a reputation rather than a spam record. Then follow up by email, with segmented campaigns to the people who signed up and the companies you want to reach. It works for teams of any size, with new products and established ones, and it is at its best for new products and lean teams, when there is the most to do and the most at stake.
Connections & roadmap
Publishes through official APIs on Reddit, DEV, LinkedIn, Bluesky, Mastodon, Discourse, GitHub and Lemmy
Segmented email campaigns to your sign-ups and to UK companies, with A/B tests and tracked clicks
Replies tracked on Reddit, Hacker News, DEV, Indie Hackers, Product Hunt, Bluesky, Mastodon, Stack Exchange and more
Lists of UK companies from Companies House, with websites and published contacts
Simple pricing
1,000 free credits every month
Visit the product website for the latest availability and plan details.
